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Neighborhoods of the 1930's
THE VELCLIFF
EXCLUSIVE APARTMENTS TO BE BUILT ON SAN VICENTE
OUTLOOK, April
7, 1937, PAGE TEN
Catering to an exclusive clientele, Cliff F. Reuman of Los Angeles today announced
that plans are being prepared for a $45,000 apartment house to be erected at 212 San Vicente Blvd, Santa Monica, under the
direction of William E. Foster, Beverly Hills architect. The new development, which will be in site of Inspiration Point and
Palisades Park, is to consist of eight units of four rooms each, two units of five rooms, and one unit of six rooms, with
garages at the rear.
A modern colonial architecture has been chosen as being best suited for the property, Foster reported, and the construction
will be of frame and stucco. Reuman is building the apartment as an investment, and expects to operate it himself, it is understood.
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NEW APARTMENT OPENED TO THE PUBLIC:
ATTRACTIVE UNITS MARK VELCLIFF
OUTLOOK, August 21, 1937
Striking in design, modern in construction, the recently completed Velcliff apartments overlooking
the ocean are today open for inspection and lease at 212 San Vicente blvd, according to the owner, Clifford F. Reuman. The
building has 11 units, eight with one bedroom, two with two bedrooms and a penthouse with three bedrooms.
As seen from the outside, the architecture is an example of unornate beauty, having a white
stucco finish, a stainless steel trim around the building and porch roofs, and large pane windows assuring plenty of sunlight.
The apartments were designed by William E. Foster, architect of Beverly Hills.
FLOORS HARDWOOD
Comfort as well as appearance was planned for in the new building. Each unit has a ventilation system, automatic circulating
hot water, a short-wave aerial, Electrolux refrigeration and unit furnace heat. The interior of each apartment is the last
word in design and equipment. White, both inside and out, each unit has floating floors and suspended ceilings built in each
room in order to make the walls absolutely soundproof. The floors are of hardwood, the sinks of tile trimmed with stainless
steel.
LIGHT INDIRECT
Indirect light, brilliant but easy on the eyes, is shed from bracket light fixtures, made of stainless steel and glazed
glass. The bedrooms have plenty of closet space and disappearing beds. A steel stairway and fire escape circles upward at
the back of the building. "In all my years in the building business," said Earl Becker, superintendent in charge of construction,
"the Velcliff apartments are one of the most beautiful and soundly constructed jobs I have ever worked on."
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